Social Media Community Management
Community Management
Nothing beats social media when you want to connect with the buying public.
But simply posting a page on Instagram, Facebook, or the like isn’t enough.
To get the most out of your online presence, you’ll need to use social networks to build stronger relationships with your customers.
Community Management is a must for any business that relies on social media to drive sales and revenue. Cultivating bonds with your followers encourages loyalty and allows you to improve the return on your company’s investment in the long run.
Effective Community Management humanizes your business and gives your followers a sense of belonging by letting them know you care. By taking the time to answer their questions and solve their problems, you can even convert those followers into enthusiastic advocates for your brand.
As a full-service and integrated digital marketing agency, we understand an active social media following is crucial to your business’s success. Our Community Management gurus have the APEX to build dynamic online communities that will keep your followers engaged, nurture positive customer experiences, and ensure your brand stands out in today’s increasingly competitive online marketplace.
What Community Management Is. And What It Isn’t
It’s not unusual to see “Social Media Management” and “Content Management” used interchangeably.
But while Community Management is definitely a facet of any sound social media management strategy, the term actually describes the techniques and practices a business should employ once they’ve established their social media presence. Community Management is intimate – it’s part customer service, part listening to the internet, and part participating in online discussions relevant to your brand.
Why does Community Management matter?
Well, for one thing, customer complaints on social media have jumped 8-fold since 2014.
In the pre-digital world, a single customer complaint or word of praise wouldn’t have much impact. But today, a comment or review on Facebook is visible to hundreds, thousands, maybe even millions of users who might share that posting with their own followers, email a screenshot to their colleagues, or even mention the interaction around the office watercooler.
That kind of visibility has the power to make or break your brand.
A Strong Community Means a Stronger Brand
In the long run, building a strong social media community will only strengthen your business.
Your followers will know they can count on your company whenever they have questions or concerns. Listening to their feedback also allows you to learn more about their expectations, needs, and desires and adjust your offerings accordingly. Engaging with followers can even help you identify emerging challenges before they become problems for your brand.
But it takes time to build an authentic social media community, and you’ll only succeed when you make your audience a priority and attend to it daily. It’s a lot to take on when you’re already juggling everything else that comes with running a business.
Fortunately, that’s where we come in.
Every day, we help companies leverage Community Management to amplify brand awareness, drive traffic and conversions, and improve their bottom lines. As your online brand ambassador, we’ll efficiently manage, monitor, and promote your followers across diverse platforms in accordance with your planned social media strategy and goals:
- Constant monitoring of all social media accounts to track mentions, customer feedback, hashtags, keywords, and discussions related to your brand and your competitors.
- Proactively engage with your audience to inspire a favorable view of your brand.
- Respond to customer questions and concerns in a respectful and timely manner, ultimately generating new leads through positive online and offline reviews.
- Create and publish compelling content, including real-time product information and updates, to keep your followers engaged.
- Encourage happy customers to post images of your products and other user-generated content.
- Identify and cultivate relationships with frequent engagers, super fans, and relevant social media influencers.
- Protect your brand reputation by ensuring all social media pages are free of spam and constructively addressing negative feedback.
- Establish a plan for handling customer care issues, negative comments, and difficult questions in the event of a crisis.
- Deploy appropriate analytics tools to track performance, analyze what’s working, and identify any needed modifications.
Community Management from An Entrepreneur’s Perspective
We were all entrepreneurs who had each started and sold several companies before getting together at APEX. We’re passionate about Community Management because we’ve experienced first-hand the damage inflicted by an apathetic and inconsistent approach to social media engagement. Because we’ve been in your position, we have no tolerance for cut-and-paste replies, bots, and other lazy tactics that would only serve to alienate your audience and dishonor the reputation of your brand.
We realize you’ve got to make every dollar count, and we promise to treat your business as we would our own.
When you collaborate with APEX, you’re calling upon the power of multiple intellects with decades of combined experience navigating the internet landscape to grow businesses and elevate brands. After years of experimentation, we’ve learned how to leverage the most effective Community Management strategies to maximize your social media assets and deliver the greatest possible return on your investment.
We think you’ll find our results nothing less than exceptional!
If you’re ready to put our knowledge to work, we’d love to talk and learn more about how we can help you grow your business.